
Postcards & Direct Mailers: Connect with Your Audience on a Personal Level
In a world saturated with digital advertising, postcards and direct mailers provide a refreshing, tangible way to reach customers. We specialize in crafting high-quality mail pieces that cut through the noise, delivering your brand message straight to your audience’s hands.
Request a QuoteWhy Postcards & Direct Mailers Are Essential

In a world oversaturated with digital ads and fleeting notifications, printed mail stands out by creating a tangible, personal connection between your brand and your audience. Postcards and direct mailers cut through the noise and land directly in the hands of potential customers—no pop-up blockers, spam filters, or scrolling required. They deliver a sense of legitimacy, attention to detail, and permanence that digital communication often lacks. When designed strategically and printed with quality in mind, these pieces not only communicate a message—they create an experience. Whether you're promoting a grand opening, offering an exclusive discount, or simply building awareness, direct mail campaigns invite interaction and leave a lasting impression.
Postcards and mailers offer unmatched versatility in both format and function. From oversized glossy postcards that grab attention from the mailbox to elegant folded mailers with perforated coupons or reply cards, these tools can be tailored to match your campaign goals and audience preferences. Thanks to modern printing technologies like variable data printing (VDP), each piece can be personalized with the recipient's name, interests, and local offers—boosting relevance and response rates. You can also integrate digital tracking tools like QR codes, personalized URLs (PURLs), and promo codes to monitor engagement and ROI in real time. Whether you're targeting an entire city through Every Door Direct Mail® (EDDM) or reaching a curated client list with first-class service, direct mail remains one of the most cost-effective, targeted, and high-impact marketing channels available today.
- Direct Delivery - Postcards and mailers are delivered straight into mailboxes—eliminating the distractions of inboxes and search feeds. Unlike digital ads that compete for screen space, printed mail has the unique advantage of offering physical presence and staying power. Recipients can hold onto a well-designed postcard, pin it to a bulletin board, or share it with family members, making it a more persistent reminder of your message. Whether you're inviting them to a store opening, announcing a seasonal sale, or delivering a heartfelt thank-you, mailers command attention and build trust from the moment they’re received.
- High Personalization - Using variable data printing (VDP), your mailers can be fully personalized to include each recipient’s name, location, purchase history, or preferences—making your messaging more relevant and compelling. You can greet customers by name, recommend services based on their past behavior, or highlight local promotions tied to their region. This level of customization increases open rates, response rates, and overall engagement. It’s the difference between a generic message and a meaningful connection—and it all starts with data-driven design.
- Versatile Design Options - With a wide array of formats and finishes, postcards and direct mailers can be tailored to match the tone and style of your brand. Choose from glossy or matte coatings, UV spot finishes, soft-touch lamination, or textured stocks for added sophistication. Explore standard sizes like 4"x6" and 6"x9", or opt for oversized formats that dominate the mailbox. Add folds, perforations, detachable coupons, or embedded QR codes to make the piece interactive. Whether minimal and elegant or vibrant and bold, your mailer can be as flexible and creative as your campaign demands.
- Trackable Results - Direct mail isn’t just effective—it’s measurable. By integrating digital tools such as QR codes, coupon codes, personalized URLs, or unique phone numbers, you can track responses in real time and measure your return on investment with precision. These insights allow you to see which messages resonate, which audiences convert, and how your campaign performs across channels. Combine print with digital retargeting for even more powerful results, creating a seamless experience from mailbox to website to checkout.
- Cost-Effective Reach - With flexible targeting options, direct mail lets you reach exactly who you want—whether it’s every household in a zip code or a curated list of high-value prospects. Through USPS Every Door Direct Mail® (EDDM), you can blanket neighborhoods affordably without needing a mailing list. For more personalized campaigns, we offer list management, segmentation, and bulk mailing services to maximize impact while controlling costs. With bulk printing discounts and optimized postal rates, you get high-quality outreach at a fraction of the cost of digital ad spend.
Creating Memorable Postcards & Direct Mailers in Minneapolis
At MSE Printing, we understand that a well-crafted postcard or mailer isn’t just a piece of marketing—it’s a handshake at the doorstep, a personal invitation, and often, the very first impression your business makes. That’s why we approach every direct mail project with precision, creativity, and a deep understanding of your goals. Whether you’re launching a new product, promoting a seasonal sale, or nurturing customer loyalty, our team helps you craft printed pieces that stand out in the mailbox and linger in the memory. From bold headlines to subtle design details, we ensure each element works in harmony to create a clear, compelling message that drives action. Our Minneapolis-based team works closely with you to deliver fully customized postcard and mailer campaigns—from concept and design through production and delivery. We offer a variety of paper stocks, coatings, and specialty finishes such as foil stamping, spot UV, or soft-touch lamination to enhance tactile appeal and visual impact. Need to reach a large audience? We handle high-volume runs and Every Door Direct Mail® (EDDM) campaigns with ease. Prefer precision targeting? We can incorporate variable data printing (VDP) to personalize each piece by name, location, or customer behavior. We also help integrate QR codes, PURLs, and tracking mechanisms so you can measure ROI and adapt strategies with confidence. When you partner with MSE Printing, you're not just sending mail—you're building connections that convert.
What We Offer:
- Newsletters, Flyers & Rack Cards - Stay top-of-mind and boost your visibility with professionally designed newsletters, flyers, and rack cards that inform, engage, and inspire action. These compact yet powerful marketing tools are perfect for event promotions, service updates, product launches, and seasonal campaigns. Printed on premium stocks with full-color options and a variety of finishes, they are ideal for trade shows, office lobbies, hotel racks, and direct distribution. Choose from standard or custom sizes, incorporate QR codes or coupons, and align every detail with your brand identity to deliver a memorable, results-driven message.
- Presentation & Training Materials - Impress clients, partners, and team members with professionally printed presentation and training materials that reflect your organization’s attention to detail and commitment to quality. From branded folders and slide decks to handouts, workbooks, and tabbed binders, we help you create cohesive, easy-to-follow materials that reinforce your message. Add custom dividers, coil binding, laminated covers, or specialty paper for a polished finish. Whether used in internal meetings, client pitches, or seminars, these materials ensure your audience walks away informed and impressed.
- Manuals, Catalogs & Booklets - Showcase your full range of services, products, or technical information with structured, high-quality manuals, catalogs, and booklets. Ideal for product lines, onboarding guides, instructional content, or service directories, these pieces are available in saddle-stitched, perfect-bound, or spiral formats. We provide layout support, tabbed inserts, and durable finishes to ensure readability and longevity. Whether you need short-run training manuals or a national catalog rollout, we deliver clarity, professionalism, and brand cohesion on every page.
- Business & Annual Reports - Make a lasting impression with well-designed business reports, investor documents, and annual reviews that communicate your achievements, vision, and transparency. From rich cover stocks and perfect binding to custom charts, graphs, and embossed logos, every detail of your corporate report will be crafted for maximum impact. These pieces not only provide essential financial and operational insights but also reinforce credibility with shareholders, board members, and internal teams. We also offer secure delivery and variable data printing for personalized distribution.
- Cards & Invitations - Celebrate, connect, and build relationships with premium cards and invitations customized to fit your event or occasion. Whether you're planning a corporate gala, launching a new product, or thanking clients during the holidays, we offer a full suite of design and printing services to create memorable experiences. Choose from a wide range of cardstocks, finishes, and formats—including embossed, foil-stamped, folded, and die-cut options. Complete the package with matching envelopes, custom seals, and mailing services for a seamless impression from mailbox to memory.
- Business Forms - Keep your business operations organized and efficient with custom-printed business forms tailored to your exact workflow. Whether you need carbonless NCR forms, invoices, work orders, receipts, purchase orders, or inspection checklists, we design and print forms that reflect your brand and improve accuracy. Available in single-sheet or multi-part sets with sequential numbering, perforations, or hole punching, these forms are essential tools for day-to-day operations—built to perform and easy to reorder as needed.
- Labels, Stickers & Decals - Add personality, professionalism, and function to your packaging and promotions with custom labels, stickers, and decals. Ideal for branding, product information, safety warnings, or decorative touches, our labels come in a wide array of materials—from waterproof vinyl and clear gloss to tamper-evident and freezer-safe options. Choose between rolls, sheets, or individually cut decals. We also offer kiss-cut designs, contour cutting, and variable data for personalization. Whether used indoors or outdoors, our labels adhere beautifully and perform reliably under pressure.
- Book Printing - Whether you're self-publishing a novel, creating a company handbook, or producing educational material, our book printing services deliver high-quality results that stand the test of time. Choose from perfect-bound, casebound, saddle-stitched, or spiral formats in both short and long runs. We offer assistance with layout, pagination, and cover design, along with premium paper options and protective coatings. Add value with features like spot UV, foil stamping, or French flaps. Our books are printed with care and precision—ready to be read, shared, and remembered.
- Poster Printing - Turn walls, windows, and public spaces into bold brand statements with stunning full-color poster printing. Ideal for events, promotions, menus, or indoor décor, our posters are printed with high-resolution graphics on a variety of stocks, including gloss, matte, satin, and waterproof materials. Available in standard or custom sizes, with mounting, lamination, or foam core backing options for display versatility. Whether you're advertising a limited-time offer or elevating your visual identity, our posters grab attention and make a lasting impact.
FAQs About Postcards & Direct Mailers
Q: What sizes do you offer for postcards?
A: We offer a variety of postcard sizes to suit every marketing goal, budget, and mailing method. Standard sizes include 4"x6" (ideal for quick promotions or thank-you notes), 5"x7" (a balance of impact and economy), and 6"x9" (for higher visibility in the mailbox). For even more attention-grabbing options, consider oversized formats like 6"x11" or custom die-cut shapes. Our team can help you choose the perfect size based on your message, design layout, target audience, and USPS mailing requirements to ensure cost-efficiency and optimal performance.
Q: Can you help with mailing and postage?
A: Yes, we offer full-service mailing support to make your campaign seamless and stress-free. From address list processing and USPS address verification to bundling, sorting, and delivery to the post office, we handle every step of the mailing process. We support both First-Class Mail® and USPS Marketing Mail® as well as Every Door Direct Mail® (EDDM), allowing you to choose the most cost-effective option for your goals. Need to target specific demographics or geographic zones? We can assist with data sourcing, list segmentation, and saturation targeting to ensure your message reaches the right households.
Q: What’s the difference between a postcard and a direct mailer?
A: While both serve as effective marketing tools, postcards and direct mailers differ in structure, format, and use. Postcards are single-sheet, double-sided pieces designed for short, impactful messages—great for quick promotions, appointment reminders, or grand openings. They’re cost-effective, easy to design, and mail-ready without envelopes. Direct mailers, on the other hand, can include folded self-mailers, multi-panel brochures, inserts, coupons, or even envelope packages. They offer more room for storytelling, visuals, or personalized offers, making them ideal for complex messages, product launches, or B2B outreach. We’ll help you determine which format best suits your campaign’s objectives.
Q: Do you offer variable data printing for personalized messages?
A: Absolutely. Variable data printing (VDP) allows you to personalize each piece of mail with unique content tailored to each recipient—such as their name, location, product interests, or purchase history. This level of customization increases engagement, drives higher response rates, and strengthens customer relationships. Whether you’re sending birthday postcards, personalized coupons, or targeted service offers, we can integrate your customer data securely and accurately into the design. You can even change images, headlines, or calls to action based on specific segments, creating truly dynamic and relevant messaging at scale.
Q: How quickly can I get my mailing campaign out the door?
A: Turnaround time depends on several factors, including the complexity of your design, the quantity of pieces, personalization requirements, and your chosen mailing service. In general, standard postcard campaigns can be printed and mailed within 3–5 business days after final design approval. Rush services are available for time-sensitive projects, and we’ll work with you to meet tight deadlines whenever possible. For EDDM campaigns or mailers with variable data, we provide clear production timelines and schedule deliveries with USPS to ensure on-time arrival. Our goal is to get your campaign out efficiently—without sacrificing quality or precision.
Partner with MSE Printing for Unforgettable Event Experiences
Postcards and direct mailers are more than paper—they’re powerful messengers of your brand’s story. Ready to launch your next campaign? Connect with MSE Printing at info@mseprinting.com or call 612-522-7600 to start crafting communications that get noticed, opened, and remembered.
Empower your presence—let our expertly printed mail pieces drive customer engagement and long-term loyalty.