
Custom Manuals, Catalogs & Booklets: Inform, Engage & Impress
When it comes to providing in-depth information about your business, products, or services, nothing beats a well-designed manual, catalog, or booklet. These printed materials serve as powerful tools for customer education, employee training, and brand storytelling.
Request a QuoteWhy Professionally Printed Manuals, Catalogs & Booklets Matter

In today’s fast-paced, digital-first world, professionally printed manuals, catalogs, and booklets offer a tangible, high-impact way to communicate depth, value, and authority. These materials serve as more than just informational resources—they represent your brand’s commitment to quality, clarity, and professionalism. Whether you’re guiding a customer through product usage, outlining your service offerings, or telling the story of your brand, a well-designed printed piece builds trust and credibility while creating a lasting impression. The tactile nature of these materials invites longer engagement, allowing readers to absorb content at their own pace without digital distractions.
Investing in professionally printed manuals, catalogs, and booklets pays off in both form and function. With tailored design, premium materials, and expert finishing, your content is not only easier to understand—it’s more compelling, more memorable, and more effective. From employee training guides and technical manuals to seasonal catalogs and promotional booklets, these pieces become indispensable tools that improve operations, drive sales, and support your marketing goals. They can be designed to include custom tabs, QR codes for digital integration, full-color visuals, and structured layouts that help your readers find what they need fast. Here’s why these materials are essential to your business success:
- Comprehensive Communication - Manuals, catalogs, and booklets allow you to present complex information in an organized, digestible format. Manuals offer step-by-step guidance for operations, installation, or troubleshooting—ideal for both customers and internal teams. Catalogs showcase your complete product or service lineup, offering rich descriptions, specifications, and pricing in one accessible place. Booklets provide a flexible format to tell your brand’s story, highlight testimonials, or introduce new initiatives. With ample space for visuals, infographics, and copy, these print pieces give you the real estate to tell your story clearly and thoroughly—making them perfect for sales teams, showrooms, trade shows, and beyond.
- Brand Authority & Professionalism - Nothing reinforces credibility like a beautifully designed, well-printed manual or catalog. These materials reflect the strength and reliability of your brand, helping you stand out in competitive markets. When your materials are thoughtfully constructed—featuring strong binding, rich imagery, and precise alignment—your audience perceives you as more trustworthy and established. Whether you’re handing out employee training books, shipping user manuals with products, or mailing high-end catalogs to VIP clients, the quality of your print reflects the quality of your business. It shows you care not just about your offering—but also about how it’s presented and understood.
- Custom Design & Organization - We help you transform raw content into visually engaging, brand-aligned layouts that are as easy to navigate as they are beautiful to read. Our custom design services include layout architecture, brand integration, typography selection, and intuitive flow that guides the reader from section to section. Add in full-color product photos, tabbed sections for quick reference, pull quotes, callouts, and more to keep readers engaged. Whether you’re publishing technical instructions or storytelling for a nonprofit impact report, we tailor every element to ensure maximum clarity and reader retention—while still honoring your visual identity.
- Durability & Longevity - Printed materials that are professionally produced offer exceptional staying power. Unlike quick office prints or digital PDFs, bound booklets, gloss-coated catalogs, and laminated manuals are built to last. We offer a variety of sturdy finishes such as UV coatings, soft-touch lamination, and thick cover stocks that protect your documents from wear and tear—ensuring they remain presentable through repeated use. This makes them ideal for field service teams, retail counters, training sessions, and client meetings. When longevity matters, investing in a product that maintains its quality over time is a smart move for both brand perception and cost-effectiveness.
High-Quality Manuals, Catalogs & Booklets in Minneapolis
At MSE Printing, we believe that your printed materials should do more than simply convey information—they should reflect the professionalism, credibility, and attention to detail that your brand stands for. That’s why we specialize in the design and production of high-quality manuals, catalogs, and booklets that are not only visually stunning but also structured for clarity and long-term functionality. From sleek product catalogs that showcase your full inventory to comprehensive training manuals designed for employee onboarding, our solutions are tailored to your content, your goals, and your audience. We understand the importance of durability, especially for materials used in the field, retail, or client-facing environments, which is why we offer a wide range of robust binding options, paper stocks, and protective finishes that extend the lifespan of every piece. Our Minneapolis-based team works closely with businesses of all sizes and industries—from healthcare and construction to education, technology, and nonprofits. We begin with a detailed consultation to learn about your project scope, brand guidelines, and intended usage. Our designers then bring your content to life with clean layouts, custom graphics, and purposeful structure that guides the reader through the material with ease. We offer saddle-stitching for compact booklets, perfect binding for thicker volumes, spiral and wire-o binding for instructional guides, and case binding for premium presentation pieces. Need full-color images, tabbed sections, QR codes, or tear-out forms? We can integrate those seamlessly. We also accommodate both short runs and high-volume orders, ensuring flexibility whether you're printing a dozen training manuals or distributing thousands of product catalogs. With fast turnarounds, precise color matching, and consistent quality control, MSE Printing is your trusted partner for printed materials that leave a strong and lasting impression.
Relevant Pages
Explore additional print solutions that pair seamlessly with your manuals, catalogs, and booklets to create a well-rounded, professional presentation for every aspect of your business. Whether you're preparing for a trade show, building a direct mail campaign, or enhancing internal communications, these offerings are designed to reinforce your message, extend your reach, and ensure consistency across every customer touchpoint. With cohesive design, quality materials, and expert execution, these companion pieces support your broader marketing and operational goals—while strengthening your brand’s presence across print and physical media.
- Brochures & Collateral - Brochures and sales collateral offer concise, compelling summaries of your services, products, or mission. Available in formats like tri-folds, gate-folds, and stitched booklets, these pieces are perfect for meetings, presentations, and leave-behinds. Combine them with your manuals or catalogs to give clients a high-level overview alongside detailed information—making a complete and lasting impression.
- Postcards & Direct Mailers - Custom postcards and direct mailers are ideal for reaching specific audiences with timely, personalized messages. Use them to promote the release of your latest catalog, invite clients to explore your new service manual, or announce company updates. These cost-effective tools help drive traffic to your physical or digital resources while offering measurable engagement through QR codes and personalized URLs.
- Newsletters, Flyers & Rack Cards - Flyers, rack cards, and newsletters are excellent for spreading quick, high-impact updates. They work well as companions to manuals and booklets, offering callouts, event information, limited-time offers, or product highlights. Display them in lobbies, package them with your booklets, or hand them out at conferences to reinforce your marketing efforts in bite-sized formats.
- Presentation & Training Materials - Support internal training or client onboarding with polished presentation materials that coordinate with your manuals and catalogs. From branded folders and tabbed binders to worksheets and visual aids, these tools help facilitate education and engagement. Ideal for corporate seminars, workshops, and product training sessions where consistency and clarity matter most.
- Business & Annual Reports - Deliver critical business information in style with custom-designed annual reports and shareholder summaries. Perfectly bound and printed in premium finishes, these documents pair well with your product or service booklets to give stakeholders a complete view of your brand’s value, performance, and vision—reinforcing transparency and professionalism.
- Cards & Invitations - Enhance the personal side of your business communication with custom greeting cards and invitations. Whether you’re announcing a product launch, inviting clients to a showcase, or simply sending a thank-you, these thoughtful touches add warmth and authenticity to your brand. Include them in media kits, onboarding packages, or direct mail campaigns for added impact.
- Business Forms - Keep your day-to-day operations running smoothly with branded business forms designed for reliability and clarity. From order sheets and contracts to inventory logs and feedback forms, these documents integrate seamlessly with your manuals and internal booklets—ensuring that your brand’s professionalism carries through to every interaction, front-of-house or back-office.
FAQs About Manuals, Catalogs & Booklets
Q: What types of manuals and booklets do you print?
A: We print a comprehensive range of manuals and booklets designed to meet the needs of a wide variety of industries. These include employee handbooks, training manuals, policy guides, safety and compliance documents, instructional workbooks, product assembly guides, onboarding kits, service manuals, and maintenance books. We also produce product catalogs for retail, wholesale, and manufacturing businesses, as well as company overview booklets for marketing and investor relations. Whether you’re in healthcare, construction, education, manufacturing, or hospitality, we can tailor your print materials to reflect the tone, functionality, and visual style your organization requires.
Q: Can I customize my catalog or booklet layout?
A: Absolutely. Every catalog or booklet we produce is fully customizable from cover to cover. You can provide your own design files, collaborate with our in-house design team, or request a layout built from scratch based on your content and goals. We offer a wide variety of design elements such as branded color palettes, custom icons, infographics, charts, tables of contents, and indexes for longer manuals. You can also select from a variety of paper types (glossy, matte, uncoated), sizes (standard and custom), and finishes (lamination, spot UV, soft-touch) to match your brand aesthetic and the function of your materials.
Q: What binding options do you offer for manuals and booklets?
A: We offer multiple binding methods to suit the purpose, frequency of use, and thickness of your printed piece. Saddle-stitching is perfect for smaller booklets and newsletters, providing a clean and cost-effective option. Perfect binding offers a professional, polished look for thicker catalogs and manuals, giving them the appearance of a softcover book. Spiral binding (plastic coil) and wire-o binding (metal loop) are ideal for training guides and workbooks that need to lay flat when opened, which is especially useful in instructional settings. We also offer lay-flat and case-bound options for high-end presentations or archival-quality documents.
Q: How do you ensure high print quality for manuals and catalogs?
A: We combine state-of-the-art printing technology with expert quality control to produce manuals and catalogs that are sharp, durable, and visually impactful. Our presses are calibrated regularly to ensure color consistency and clarity on every run, and we use premium paper stocks for both covers and interior pages to enhance readability and presentation. High-resolution graphics and images are printed with precision to maintain sharpness and vibrancy. Our design and prepress teams review each file to confirm print readiness, resolve issues like low-resolution images or improper bleed, and optimize layouts for maximum legibility and balance. We also offer printed proofs upon request to ensure you’re completely satisfied before production begins.
Q: Can you print short-run catalogs and booklets?
A: Yes, we’re equipped to handle both small and large print runs, giving you full flexibility based on your needs. Short-run printing is ideal for pilot projects, internal documents, limited-edition product lines, and targeted marketing campaigns. It allows you to order as few as 10–25 copies while still receiving the same high-quality output as a bulk order. Our digital printing capabilities make it easy to update content between runs without large setup fees, which is especially beneficial for businesses that revise manuals or catalogs regularly. If your project expands in the future, we can seamlessly scale up production for nationwide distribution or trade shows.
Q: What are the turnaround times for manuals and catalogs?
A: Turnaround times vary depending on the complexity, volume, and finishing requirements of your project, but most standard booklets and manuals are completed within 4–7 business days from design approval. For simple short-run jobs, we can often deliver in as little as 2–3 business days. If your timeline is tight, we offer expedited production and shipping options to meet your deadline without compromising print quality. Our project managers work closely with you to establish a realistic timeline and keep you updated through every stage—from file submission and proofing to printing, finishing, and delivery. Whether you’re preparing for a trade show or launching a new product, we’ll ensure your materials arrive on time and on-brand.
Upgrade Your Business Communication with MSE Printing
From comprehensive product catalogs to detailed training manuals, MSE Printing Contact us at info@mseprinting.com or call 612-522-7600 to get started today.
Enhance your brand presence and customer engagement with professionally printed manuals, catalogs, and booklets from MSE Printing.